Tag Archives: current events

Social Media for Musicians

I am amazingly fortunate to have a young lady named Sarah Cicuto (@cicutoface) on my management team. She does all of my bands’ release writing, sponsorship proposals, marketing plans, one-pagers.. All of the stuff that I’m not nearly eloquent enough to handle. She is an invaluable member of my organization, and I cannot stress enough my appreciation for her time and effort.

Sarah and I were presented with an interesting circumstance last week. I had an artist telling me that social media sites like Twitter, Foursquare, etc. were not game changers. Essentially that they were not worth the time. I was decently appalled. I pride myself on the education of my artists, whom I constantly forward articles from Music Think Tank and 9GiantSteps, but this wasn’t enough. My artist thought the information was anecdotal, thought these sites offered trivial gains. The words used were, “marginally successful.”

If I was decently appalled, Sarah was fuming. She began talking in the third person. “Sarah is upset,” I read. “Let’s do something about this,” I said. Then Sarah went back to her day job, applying social media and engagement  plans for giant corporations. I thought that maybe we would do some research and send off an e-mail blast to my clients. Three days later, I got the following. It is a comprehensive article regarding social media and online presence. To say that I was pleasantly surprised would be an understatement.

I really think that Sarah nailed it. Here we have a wealth of information in language that any band can understand. After the jump, her article in full. Continue reading

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Today We Learn About: The Implications of Business on an Art Form

The music business is changing because the record business is changing. While touring, merchandising, and licensing continue to flourish, the sale of CD’s has diminished in recent years. While CD sales decrease, digital music retailers like iTunes, Napster, Rhapsody and eMusic set new revenue records almost yearly. Companies like Tunecore allow artists to become their own record label. A shift in revenue source, a focus on singles over album sales, the creation of new mediums for delivery, and the ease of Do-It-Yourself (DIY) distribution have drastically changed a landscape that for decades has relied on an unwavering business model. In changing times, a business model must change as well. Along with this shift in business model must come a shift in regard for the very art form that has driven the music industry forward since sheet music was sold from Tin Pan Alley. Likewise, a shift in regard for those who create this art must also take place. Continue reading

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Geeking Out: Acopolyptic Views of the Record Business are NOT the Entire Picture

this is going to be really quick. thats the intention, but i could go on and on. but i’m gonna keep it informal. like a deal point memo, i reserve the right to expand this entry upon either parties request.

holy jesus christ almighty. can we please stop with the wah wah wah record sales are down, the world is ending bullshit?! record sales are not the music industry. the music industry is doing decent enough, the record business is utterly fucked. and its not because no one buys records anymore. Continue reading

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Geeking Out: This Bastard Stole My Blog Idea

Complete with the exact page that I linked to… unbelievable! At least gimme a shout out!

http://news.discovery.com/earth/so-many-earthquakes-the-end-is-nigh.html

What a dick. Please view my blog post below.

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Today We Learn About: Water Privatization in Argentina

Access to drinking water and sanitation facilities is a primary human development goal for all nations that wish to improve the lives of its citizens.  Drinking water is hard to come by in nature on the scale that it is used in any country.  Currently all developed nations have infrastructures such that it is relatively easy for individuals throughout the inhabited areas to access clean drinking water and human waste removal.  In Argentina, the utilities that service drinking water and sanitation have had poor performance for several decades before the government decided to privatize roughly thirty percent of the municipalities. While water and sanitations are public goods, when governments fail to provide adequate service, privatization may have positive externalities during a short transition period (given accountability and contract length) until the political environment is stable enough to maintain utilities to optimize for human development. Continue reading

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