I am amazingly fortunate to have a young lady named Sarah Cicuto (@cicutoface) on my management team. She does all of my bands’ release writing, sponsorship proposals, marketing plans, one-pagers.. All of the stuff that I’m not nearly eloquent enough to handle. She is an invaluable member of my organization, and I cannot stress enough my appreciation for her time and effort.
Sarah and I were presented with an interesting circumstance last week. I had an artist telling me that social media sites like Twitter, Foursquare, etc. were not game changers. Essentially that they were not worth the time. I was decently appalled. I pride myself on the education of my artists, whom I constantly forward articles from Music Think Tank and 9GiantSteps, but this wasn’t enough. My artist thought the information was anecdotal, thought these sites offered trivial gains. The words used were, “marginally successful.”
If I was decently appalled, Sarah was fuming. She began talking in the third person. “Sarah is upset,” I read. “Let’s do something about this,” I said. Then Sarah went back to her day job, applying social media and engagement plans for giant corporations. I thought that maybe we would do some research and send off an e-mail blast to my clients. Three days later, I got the following. It is a comprehensive article regarding social media and online presence. To say that I was pleasantly surprised would be an understatement.
I really think that Sarah nailed it. Here we have a wealth of information in language that any band can understand. After the jump, her article in full. Continue reading